बड़े पर्दे से छोटे पर्दे तक: कैसे OTT बदल रहा है बॉलीवुड की स्टारडम?

02 June 2025 Image Credit: Canva

[{"selector":"#anim-32c34ffe-c97a-4403-be9a-9c26d96ca9c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-78056263-6a17-4b67-8c69-e7eba0e8bd93","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b737aa4-663b-4bf8-9e24-f131885f64af","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f299ef07-d956-43b9-91a3-41cc6e137df2","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-355ec6bb-753c-47f8-8d94-37058c4055e5","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b9b5406-1d72-4d96-a4ec-f546b322a6bd","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d5a92f59-291c-418a-89bb-5d37c7fa88a0","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] भारतीय मनोरंजन जगत अब एक बड़े बदलाव के दौर से गुजर रहा है, जहां पारंपरिक सिनेमा की चमक और ग्लैमर को टक्कर दे रहा है ओटीटी प्लेटफॉर्म्स का दमदार कंटेंट यह उभरते कलाकारों को भी एक नई पहचान दे रहा है। White Frame Corner Image Credit: Canva

बदलता परिदृश्य

[{"selector":"#anim-08988e7f-3c7a-4e6f-9d96-bba3dd012e5b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13264a10-8cc7-412b-af77-af1e57123671","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4ae774c-1592-41f6-a0bc-10eb0156bedb","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b097eac4-78bb-483b-9ad9-a2ae23f9c0c5","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edb8cbcd-ae83-4804-9ed0-b6b6b71e4498","keyframes":{"transform":["rotate(-360deg) translate3d(116.93811%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64e29449-86e1-49f5-b5ab-9e6fd537f6e7","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-76f3588c-69cd-47aa-a99e-3b945ec2c77b","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] कभी बॉलीवुड बॉक्स ऑफिस पर राज करता था, आज पर्दे छोटे हो गए हैं—पर कहानियां और भी बड़ी हो गई हैं। White Frame Corner Image Credit: Canva

OTT के नए सितारे

[{"selector":"#anim-5313eca4-10f1-44b7-81ef-a787223661a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4c8f4d82-85c1-4821-a778-6ed165a2ddd8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6096ccda-f32a-4f50-a398-08542aecaac0","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98b9db25-ca92-4aec-96c0-ad2f628edb2a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c2dc40a-0fff-44d1-b979-588af2b87d9f","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7318592c-1fcb-436a-829a-924a6dd38444","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d99e34e6-147e-481e-9e55-f9dec5fed5a8","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] पंकज त्रिपाठी, जयदीप अहलावत और शेफाली शाह जैसे कलाकारों को OTT पर स्टारडम मिला। White Frame Corner

बॉक्स ऑफिस बनाम बिंज-वॉचिंग

[{"selector":"#anim-7cfd3666-ad6c-49b2-820a-77d0efbf6107 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b9376ae-0cd1-4323-871e-51815f5bafde","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ee21469-2679-4be6-ad69-f9e941fa6343","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c45654b7-21f3-4707-9227-2167ac601c33","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b0aa55f-67c4-40ee-a9c3-61cd542edb36","keyframes":{"transform":["rotate(-360deg) translate3d(116.93811%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-022aa68d-00d0-4397-88e4-fc03e5274ff0","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-dc54598f-557f-4c42-a0cd-7ec62cb0d985","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] जहां थिएटर 100 करोड़ क्लब का पीछा करते हैं, OTT में असली कहानियों का राज होता है। White Frame Corner Image Credit: Canva

कंटेंट है किंग

[{"selector":"#anim-4d679d67-ff7d-446d-af56-da2bc8835bf2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc1e5c19-fe2a-42c3-916e-2f90df7b0e79","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78158bac-a262-4fbf-b0fd-5b106c86cc2b","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-000486dd-390d-4f65-a39d-8d12b7bbaa69","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d069294c-3a38-4144-9e5e-106ad4413767","keyframes":{"transform":["rotate(-360deg) translate3d(117.26385%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba7674b3-0eaf-4a2b-9f04-bbad2df164f5","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-bc229c9b-ca6a-426b-b8fe-87eef015eea2","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] अब दर्शक गहराई को पसंद करते हैं। दमदार स्क्रिप्ट, किसी भी स्टार से ऊपर है। White Frame Corner Image Credit: Canva

बॉलीवुड की नई दिशा

[{"selector":"#anim-403ccea0-892e-4d11-aa4c-3207b054c3be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-16d14078-5d87-4f01-9856-4245d2b28f7a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fb06cf0-66e2-4f9d-9f9e-79ea78f13ded","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-130b9658-aea2-4f79-9d76-1bab1b801448","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd0b8763-0397-43e1-9a91-461824bb7cbc","keyframes":{"transform":["rotate(-360deg) translate3d(117.32027%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76c18e62-e25c-47c3-9d88-35ec2d5e9840","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0ba8089f-568f-4bbd-9955-d72b81189068","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] अजय देवगन, सैफ अली खान और माधुरी दीक्षित जैसे बड़े सितारे भी OTT की ओर बढ़ चुके हैं। White Frame Corner

मनोरंजन का भविष्य

[{"selector":"#anim-4a1cef70-a8ed-454f-9fde-fea12b408a78 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a2931c0b-c23b-4cae-a5a4-673ed53f59d6","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ea46c58-f1d4-44f9-bb47-4e21290b733a","keyframes":{"transform":["translate3d(0px, 98.97499%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ecd7134-4baa-48ff-a1d0-f037212a42c1","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb05b30b-b557-48b1-ad61-c332891db933","keyframes":{"transform":["rotate(-360deg) translate3d(117.91532%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-780a92b9-4916-46da-831d-d5cd5c2d993d","keyframes":{"transform":["translate3d(118.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-69f00a72-3a44-40cc-bfb7-be58e7f70728","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] क्या बड़े पर्दे का जादू लौटेगा? या OTT ही नया बॉलीवुड बन जाएगा ये तो आने वाला वक्त ही बताएगा। White Frame Corner Image Credit: Canva

संबंधित खबरें शाहरुख से लेकर राजकुमार राव और आलिया से लेकर दीपिका तक, ये थी उनकी पहली फिल्म- आपके कौन फेवरेट? इन स्टार किड्स ने 2025 में रखा बॉलीवुड में कदम - LIST ओटीटी पर रिलीज हुई Wednesday Season 2, Salaakar सहित ये फिल्में और वेब सीरीज - FULL LIST रील्स की दुनिया में इन 8 गानों का है जबरदस्त क्रेज - जुलाई 2025 तक की अपडेटेड लिस्ट अगर Saiyaara पसंद आई तो ये 5 फिल्में भी देख लें - इनमें भी मिलेगा प्यार, दर्द और संगीत Special Ops 2, The Bhootnii, Gutar Gu Season 3 सहित इस हफ्ते ओटीटी पर रिलीज हुई ये फिल्में और वेब सीरीज दृश्यम जैसी 8 हिंदी मूवी जो घुमा देगी आपका सिर, आपने इनमें से कितनी फिल्में देखी हैं? क्रिमिनल जस्टिस पसंद आई तो देख लें इसी तरह की ये 7 वेब सीरीज - कोर्टरूम ड्रामा, क्राइम मिस्ट्री से है भरपूर स्त्री 2 जैसी ये 8 हॉरर-कॉमेडी मूवी देख लें; फिर कहेंगे वाह! मजा आ गया